Our Story
From 1994 to the future of real estate, our commitment is to growth that creates enduring value for our tenants and partners.
STRO is a privately held, vertically integrated real estate company specializing in the acquisition, development, construction, management, finance and leasing, especially value-add and last-mile facilities in the NY/NJ Tri-State Area and the Southeast, particularly Florida.
History
Steven Millstein founded The STRO Companies (“STRO”) in 1994 with a bold vision: to transform underperforming commercial real estate into thriving, high-value metro-scale industrial assets.
By 2000, STRO was managing and leasing over 500,000 square feet of small and shallow-bay industrial space in Northern New Jersey. Millstein’s strategy focused on infill locations near dense consumer markets, attracting tenants in essential industries who relied on immediate access to the 20 million residents and $1.7 trillion in purchasing power within a one-hour drive.
STRO’s disciplined, proactive approach fostered unparalleled integrity, agility, and expansion. Coupled with Millstein’s aggressive acquisition strategy, the company tripled its portfolio by 2015 by acquiring last-mile industrial properties in the NY/NJ Tri-State Area.
By 2020, Millstein expanded his focus to legacy and succession, growing the family-owned business and building a vertically integrated team in acquisitions, development, construction, management, finance and leasing—positioning STRO as a full-service, end-to-end real estate manager.
Today, STRO’s portfolio spans more than 50 buildings with an aggregate value exceeding $1 billion. Looking ahead, Millstein’s goal is ambitious yet clear: to advance STRO’s evolution as a next-generation metro-scale industrial real estate leader, continuing the company’s legacy of vision, discipline, and unparalleled performance.
STRO Timeline
STRO established
by Steven Millstein.
STRO reaches 750,000 sq.
ft. of properties owned.
STRO reaches 1.5 million
sq. ft. of properties owned.
STRO completes 1150 McBride Avenue in Woodland Park,
NJ, its first ground-up project in partnership with Kushner
Real Estate, stabilized and leased to Amazon. This property
features pre-leases and is the only same-day delivery
operation in North New Jersey.
STRO opens a Florida office in Tampa and
acquires 12333 Enterprise Boulevard in Largo,
beginning the company’s expansion into the
Southeastern market.
- STRO owns 3 million sq. ft. in the NYC metro
area and 1 million sq. ft. in FL. - STRO stabilizes and pre-leases 19 Vreeland
Road in Florham Park, NJ, in collaboration
with Kushner Real Estate. - Three second generation Millsteins join STRO,
continuing the company’s legacy.
Grow with STRO
At STRO, we are committed to delivering value to the people and organizations we serve: investors, sellers and brokers, partners, and tenants.
By combining deep market expertise, operational excellence, and a hands-on approach, we have built a multi-million-square-foot portfolio and earned a reputation as a trusted and engaged leader in metro-scale industrial real estate.
As we continue to grow, our focus remains on driving results for our stakeholders while staying true to the principles that define our success:
